Advertising Social Change

3 Credits · Level: Undergraduate

Advertising & Social Change investigates the significance and impact that advertising has on American culture. We analyze how this institution is evolving in a new landscape featuring Social Media; moreover, what is meant by advertising being a “mirror and/or lamp”? Throughout the semester students explore five constructs: the communication process; the significance of representations and interpretations; the correlation between said representations and cultural attitudes; the effects of time and space; and the emergence of new communication technologies on mass media.