Mobile AI ProductDevelopment

3 Credits · Level: Graduate

Internet traffic over mobile devices represents 20% of global internet traffic and is growing at 1.5x per year. Fifteen percent of U.S. online retail sales occur over mobile devices – a figure expected to grow to 35% by 2017. Executives in every industry need to understand how to succeed in mobile as mobile-savvy startups disrupt business models and steal market share. This ILE will expose students to the mobile innovations that are working, the disruptions taking place and how one takes an idea for a mobile app from conception to the top of the app store rankings. Students will hear from a wide range of guest speakers (many via video conference) from the fields of mobile advertising, mobile product development, mobile technical development (domestic and offshore) and more to learn how companies are responding to the disruption and opportunities afforded by increasing mobile usage.