Commercialization:Biotech Ind

1 Credit · Level: Graduate, Undergraduate

The course will provide an overview of the commercialization process for complex biologics. It will focus on the key tools, analytics, strategies and tactics that apply in healthcare sales and marketing. By the end of the course students will have a basic understanding of the following: The role of Commercial Operations in a biopharmaceutical company; The relationship between marketing, sales, commercial operations and managed markets; How commercial operations impact research and development as early as Candidate Drug nomination; The differences in promoting medicines versus consumer goods; How technology drives disease awareness and product choice by educating the provider and patient communities. Prerequisites: None