New Venture Creation

3 Credits · Level: Graduate, Undergraduate

The course is designed for the student and working professional who is interested in starting or expanding a business. The emphasis is on the knowledge and skills needed to conceive or capture an entrepreneurial opportunity and then successfully launch a business that adds value to society. The course topics include the place of entrepreneurship in today’s global economic climate, new models for starting a business, recent research on how successful entrepreneurs manage entrepreneurial opportunities, innovative thinking and creation of a new business idea, product or service, identifying the major opportunity a particular business creates or problem it solves, putting names on the customers who will buy the product or service, crafting a profitable and sustainable business model, and finding that unique technology or approach that will excite investor interest.