Global Business Strategy

3 Credits · Level: Graduate, Undergraduate

This course will provide a comprehensive and up-to-date presentation of global business strategy from a practical and “real-world” perspective of business competing in the global market. This course will examine how business strategy is developed to compete and win in the global market, the types of strategies that business use, and explore why a particular strategy is used. This course will examine global business strategy in the context of the global challenges and opportunities, and how major emerging markets, such as China and India, drive the development and execution of global business strategy. Importantly this course will explore the management structures, how these structures impact global business strategy, and how technology, and the use of data and data analytics, drive global business strategy decision making.