Prof Podcasting for Business

3 Credits · Level: Graduate, Undergraduate

Many industries and small businesses are embracing podcasting as a way to reinforce customer or supporter loyalty, and gain new listeners and clients. This course will train and equip students with the skills and tools they need to conceive, plan, and launch a high-quality ongoing and sustainable podcast production, – defining the concept, format, goals and identity of the podcast, including music/theme choices. Technical skills: voicing and microphone techniques, recording devices, digital editing, marketing and distribution platforms, talent development, and audience data analysis.