Media Management

3 Credits · Level: Graduate, Undergraduate

The students in Media Management will conceive, develop and market a professional Business Plan for a small digital start-up company. Working in groups, they choose and develop the product concept. Through examining and researching real-world examples, the inter-disciplinary skills and knowledge acquired will include: Group leadership and participation, staging meetings which encourage idea-generation, the process of budgetary and strategic development and planning, recruitment and employment practices and regulations (including current practices to encourage diversity in the workforce), performance evaluation and motivation, finding potential sources of investment funding, marketing and entrepreneurial skills, and tools for evaluating return on investment (ROI). We’ll also discuss and examine practiced methods for meeting legal, ethical, and staff-management challenges, including how to establish a professional, friendly workplace environment which fosters zero tolerance for harassment, discrimination and “me-too” issues.