Strategic Comms for Startups

3 Credits · Level: Graduate

Strategic communications is crucial to the success of new ventures, startup companies and leadership. This course will use case study, research-based information, and topical reviews of current state to prepare students to understand and overcome communication challenges when interacting with media, investors, customers, and business partners. By the end of this course, entrepreneurs, aspiring entrepreneurs, and future leaders will have a core set of communications competencies that they can leverage when building a business from ideation to the first paying customer.