Digital Presnce Strat Persuas

3 Credits · Level: Graduate

In this course, based on theories of persuasion and narrative, students will use the language of new media to present their academic and professional identit(ies). Each student will develop a rich, outward-facing digital presence that will reflect his or her growth, learning, and expertise in ways designed to appeal to identified stakeholders. Students will focus on three questions :“What’s my story?” (constructing narratives of professional and academic development and achievement); “What’s my story for others?” (crafting a narrative that’s compelling for potential employers); and “What’s my story in new media?” (retelling a narrative using new media language). The course will combine theory and practice and focus on integrating an understanding of communication with the ability to create effective messages about yourself and your expertise.