Writing for Business Marketing

3 Credits · Level: Graduate

Writing for sales, marketing, and communication requires knowledge of techniques for both digital and traditional media. This class will equip students with the skills necessary to write creative marketing stories, including scripts for video and audio; “blogs” and posts for a variety of targeted social media platforms; press releases, internal communications, and traditional forms of advertising copy, invitations, and billboards. Starting with “boilerplate” storyboarding ideas, we will develop pilot marketing campaigns that can be adapted for multi-media use. Students will learn how to target specific audiences, choose the appropriate media channels and methods to reach them and write innovatively to make specific messages and campaigns impactful.