Marketing the Roman Empire

3 Credits · Level: Undergraduate

Why obey an emperor? The Roman state answered that question in two ways: one obvious—otherwise he’ll kill you—and one not. Throughout the Principate, the state encouraged obedience with ruthless force, but also with constant propaganda. Emperors were portrayed as benevolent, divinely favored paragons of virtue; their subjects, as loyal citizens collaborating with their ruler on projects of imperial greatness. This seminar will examine the theory and practice of Roman propaganda. Students will read secondary sources on theories of state communication and legitimation, while examining primary sources in a variety of different media to see how Rome and its emperors marketed themselves. In addition, students will develop a major research project focusing on one aspect of imperial self-representation and legitimation.