New Business Ventures

3 Credits · Level: Graduate

This course helps students develop competency in developing and launching new products, innovations, services or ventures. This course is designed to teach key elements applicable to launching an innovation on an existing product or service at a company, launching a new/disruptive product or service at a company, or launching an independent small business or startup as an entrepreneurial venture. The course is focuses on the developing skills and knowledge of the individual innovator – helping train, teach and prepare them to identify, develop and launch innovations in the most common settings for innovation: inside established organizations. Additionally these skills developed as an innovator within existing organizations serve as the fundamental foundation for entrepreneurial success with more than 81% of successful startup founders having identified their startup or new venture idea at their previous employer.