Global Marketing

1.5 Credits · Level: Graduate

This course will teach you to: (1) present ways in which global marketers cope with varying conditions: marketing practices; local, national and international politics; and challenges arising from political, economic, cultural and ethical variants (2) analyze the potential future direction of global marketing practices both globally and in terms of particularly important market regions (3) examine best strategic practices of leading global marketers and discern patterns of commonality and difference (4) examine the dynamic effects of technological advancements in communications (digital, social, and mobile media) and e-commerce on the practice of global marketing