The Art of Publishing

3 Credits · Level: Undergraduate

This course is a hands-on, application-based seminar on the fundamentals of the book publishing industry, taught by an industry professional. Students will explore editorial acquisitions, production, marketing, subsidiary rights, and the business of publishing broadly construed. Readings and assignments will highlight these practical dimensions of the publishing industry. Students may, for instance, develop their own hypothetical book, then plan its release, marketing, and publicity strategies. This and other coursework will introduce students to the real world of publishing decision-making. A section of the course will focus on internships, job placement, and professionalization. Please see section description for further details about this semester's offering.