everything.study
GBUS 5413

Global Business Strategies

3 Credits · Level: Graduate, Undergraduate

Multinational enterprises (MNEs) must carefully formulate and implement strategies to successfully compete in global business. This course is designed to immerse students in the challenges faced by managers leading MNEs, particularly when venturing into international markets. Through a combination of case discussions, readings, and lectures, students will develop the ability to pursue managerial action in response to the evolving global business environment, as well as to the demands of internal and external stakeholders. SFS graduate students only. All others with the permission of the IBD program.

Sources