The Media Industry

3 Credits · Level: Graduate, Undergraduate

The work of journalism is indispensable to democracy. But that indispensable work is created, distributed, and sold or financed by an industry. What are the various business models for media outlets? From deep-pocket billionaires to non-profit funding, this course will consider ways to create a viable, profitable media company. Students will explore the commercial aspects of journalism as business; examine the ethical challenges that test the business; look at the technological and digital changes that continue to prompt change in the business; consider the relationship of government and journalism, and dissect the role of a news consumer navigating the business.