Social Digital Media Marktng

1.5 Credits · Level: Undergraduate

This course will survey the landscape of social and digital media tools with an eye towards critically analyzing their role as effective means for delivering and receiving marketing messages and communications. Students will be exposed to case studies from various industries and actual examples of successful, as well as less than optimal, marketing efforts that use such tools. In addition, students will have the opportunity to achieve certification in selected aspects of social and digital marketing via industry platforms.