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MARK 6585

Data and Society

1.5 Credits · Level: Graduate

This course aims to provide students with a broader context for thinking about how businesses collect and make use of consumer data. It will address the complex and dynamic ethical, legal, and regulatory environments in the context of consumer data. In particular, we will look at issues of consumer privacy, company & government control of and access to consumer data, and the impact of algorithms on business decision making, consumer experience, and society as a whole. Students will be challenged to consider their own professional and ethical responsibilities with regard to these issues.The issue of data and its impact on society is one of the most important topics in business today. This is an enormous and wide-ranging subject that can obviously not be comprehensively covered in six weeks. Instead, we will cover key tools, concepts, and use these as a foundation for exploring specific topic areas that students wish to explore further via live cases.

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