Practicum: Consumer Analytics

1.5 Credits · Level: Graduate

This course is designed to provide students with a hands-on experience in deriving insights through the analysis of consumer data. We will partner with client organizations to solve practical problems they are facing. Examples of such problems may include evaluating salesperson performance, increasing customer retention or acquisition, and predicting future purchasing behavior. The 1.5-credit course will serve as the capstone experience for students working toward the MBA Certificate in Consumer Analytics and Insights and will only be open to students registered for the certificate.