Business Experimentation

1.5 Credits · Level: Graduate

A research design is a plan that includes process, methods, and tools that provide objective data, information, and insights to help managers make optimal business decisions. The introduces three general types of research designs including exploratory, descriptive, and causal. Exploratory designs involve the collection of data through secondary (published) sources, in-depth interviews, focus groups, and ethnography. Descriptive designs involve survey research, including sampling procedures, definition and measurement of key variables, research instrument design, and preparing data for analysis. Causal research designs involve experiments that can test specific hypotheses about cause and effect leading to confirmatory decisions.