Strategic Marketing Analytics

1.5 Credits · Level: Graduate

In the 21st century, marketing managers and their teams can transform their business’s bottom line by applying deep knowledge gained through modern analytical tools. This course includes understanding various types of marketing data including point of sale and digital data as well as analytical techniques for product and pricing decisions and to build future campaigns and marketing initiatives. By the end of this course, students will learn to create models and generate business insights from segmentation and positioning problems, A/B tests, conjoint analysis, recommendation engines, and time-series data.