Imagination and Creativity

1.5 Credits · Level: Graduate

Businesses operate in a competitive global marketplace that judges them against the standards of “more, better, faster.” Whether it is entrepreneurs developing winning business ideas—or marketers developing new product ideas to satisfy changing consumer needs and tastes—or people continually “reinventing” themselves to stay gainfully employed—it requires imagination and creativity. The purpose of this course is to help you understand and master the skills of imagination and creativity. Toward that end, we will identify common “blocks” to imagination and creativity across individuals, teams, and organizations. In addition, we will upgrade your imagination skills, and identify strategies and techniques to enhance your personal and professional creativity.