Buildng Entrepreneurl Ventures

1.5 Credits · Level: Graduate, Undergraduate

Building Entrepreneurial Ventures is designed for students interested in starting a business, working in an early stage company or more deeply understanding entrepreneurial strategy and leadership. It will provide clear frameworks and practical case-based examples for how to manage through the most precarious phase of company development. There are many challenges facing entrepreneurs and new ventures. One of the most tenuous phases where many companies fail is after the initial launch of the company but before they have gained sustainable market traction. The underlying cause of failure is almost always that the founders run out of cash before finding a reliable and cost-effective way to attract enough customers or users to be financially sustainable – and can’t persuade investors that they are nearing that point. Building Entrepreneurial Ventures explores the strategic and tactical components of gaining traction for a new business venture and achieving product/market fit to increase the odds of success. Students will gain a practical understanding of the unique challenges that start-ups face during the critical developmental period between acquiring their first paying customers and finding a scalable, profitable business model. Building Entrepreneurial Ventures provides students with the information, frameworks, and tools to successfully navigate this tenuous stage of growth. You will gain real-world knowledge about what you can expect and where to focus your attention during the riskiest part of the entrepreneurial journey.