Personal Branding

3 Credits · Level: Graduate

Thought leadership and personal branding are two essential, yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both digital and event contexts – including social media platforms, presentations, and networking opportunities. Note: Students must have completed core/foundation courses MPDC 500, MPDC 520, MPDC 550, MPDC 600, MPDC 620 to register for this elective course. This course is cross-listed with MPPR-891 and MPMC-891.