Enrollment Mgmt: Stu Lifecycle

3 Credits · Level: Graduate

In this elective, students gain an understanding of enrollment management processes as well as strategies for recruiting, retaining, admitting, and enrolling students. The course examines the different stakeholders and gives an overview of the different factors influencing enrollment: financial aid and scholarships, academic standards, demographics, legal precedent, and institutional goals. Students learn recruitment and enrollment strategies based on research, differentiation, marketing, and data analysis and reporting.