Revenue Management

3 Credits · Level: Graduate

Revenue Management is one of the most essential and in-demand business competencies in the hospitality industry. This course teaches students advanced principles of price variability and yield management, and the science of balance: offering the right product at the right time at the right price to the right customer. While revenue management is used across almost all hospitality companies from hotels and airlines, to rental cars, leisure travel and resorts, its underlying methodology is used broadly in other industries to improve top and bottom-line revenue and in finding optimal solutions for business problems. Success in this area requires an expansive, multi-disciplinary view into all aspects of an operation within the organization including customer behavior and guest touchpoints. Segmentation, pricing, distribution, budget analysis, and channel distribution are evaluated in the quest to maximize revenue. Students will have the opportunity to earn AH&LEI’s Certification in Hotel Industry Analytics (CHIA) parallel to the course curriculum.