Competitive Intelligence Organ

3 Credits · Level: Graduate, Undergraduate

Competitive intelligence analysis is the process that agencies and organizations use to assess their institutional strengths and weaknesses relative to peer organizations. Students in this course gain insight into how competitive intelligence informs and supports an organization’s ongoing strategy. Throughout the course, students examine case studies and the history of competitive analysis in both government and industry. By the end of this course, students will be able to gather organizational data, interpret relevant data, and evaluate and recommend organizational strategies based on their research. The course places a strong emphasis on the development and application of data analysis and presentation skills.