Multi-Channel Media Mix

3 Credits · Level: Graduate

In today's fast-paced, always-changing media world, it's never been harder, or more important, to develop a strong, integrated brand strategy to get the right message to the right person at the right moment. In this class, students will learn how to develop and analyze media mix strategies including earned, owned and paid marketing channels to effectively reach different audiences. You will learn the principles and practice of how different media channels can be strategically leveraged as an imperative part of an integrated communications plan.