Creativity in MarCom by Medium

3 Credits · Level: Graduate

Marketing communications practitioners and professionals are increasingly faced with an exploding choice of outlets to express a Brand’s features, benefits, and expected consumer experience. This applies to both traditional channels like Television, Radio, Newspaper, Out-of-Home (OOH), and Magazines and digital channels like Streaming TV/video, Programmatic, Podcasts, and Social Media including Facebook, Instagram, and Twitter. This class will equip students with the ability to devise strategies and ultimately creative solutions to communicate clearly and concisely why a consumer should consider a particular Brand. No matter whether that Brand is a product or service, the techniques learned will apply across the current spectrum of media channels.