Global Immersion:Digital Strat

3 Credits · Level: Graduate, Undergraduate

As professional communicators and marketers, employers and the clients we work for are either global organizations or working with global customers or partners. This requires students to go beyond their regional knowledge of the evolving communications and marketing landscape to embrace a truly global view of communications in order to create solutions that reach the right people in the appropriate ways. The course culminates in an intensive week-long, hands-on engagement in Europe, during which student teams will respond to the specific needs of real clients by developing and presenting their insights and strategies.