Digital Product Mgmt w/LA

3 Credits · Level: Medicine

Digital Product Management with Lean and Agile provides an introduction to the digital product management lifecycle using lean, agile, and design thinking practices. It covers some of the key concepts, skills, and frameworks that will help students to build a customer-centric mindset in which the customer is placed at the center of every product lifecycle decision. Students will learn how to identify and define customer needs, develop product visions and roadmaps, determine minimum viable products, and build features required to meet these needs. They will examine data-driven approaches to make product decisions, design thinking tools to communicate customer needs, lean principles to manage product development, and agile methodologies to manage and prioritize the flow of the development work. By the end of the course, students can apply insights on how to define and support the building of desirable, feasible, viable, and sustainable digital products that meet customer needs over the product-market lifecycle.