PR: Past to Present

3 Credits · Level: Graduate

Understanding where an industry came from is a key component of propelling in forward. This course will focus on understanding the people, stories, and theories that made public relations the powerhouse industry it is today. From the origins of the first press statement to philosophical concepts to historical influences to strategic communication theory to taking a critical look at current events, students will complete this course with a new-found appreciation and understanding for the communication industry through the critical context surrounding today’s most pressing issues. Students taking this course can expect weekly readings, debates, peer-to-peer learning, film and documentary analysis, lectures, guest speakers, in-depth conversations connecting theory and practice. This course is highly participatory and discussion-based with a focus on improving critical thinking, problem solving, thought articulation, and writing skills.