Public Affairs

3 Credits · Level: Graduate

Public affairs. Political campaigns. Issue campaigns. What do they mean and why should I understand them? Why is public affairs becoming a multi-billion dollar business? Public affairs issue campaigns are designed to influence legislation, regulation, and policy at the national, state, and local levels. Borrowing tactics honed in political elections, these issue campaigns are reshaping policy in America and attitudes across the country. Upon completion of this course, you will know how to plan and manage successful public policy campaigns, frame debates, develop messages, and implement strategies.