Crisis Communications

3 Credits · Level: Graduate

“It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett In today’s world of increased access to information, social media, and global news, responding to a crisis or threat to an organization’s reputation has become more critical and immediate than ever before. Effective crisis communications can prevent or minimize the damage to an organization’s reputation as a result of a crisis. The stakes are high and a strong crisis communicator needs to be prepared, nimble, and responsive. This course is focused on the practical understanding and techniques of crisis communications learned and utilized over years of front-line experience. This class will equip students with the knowledge and practical skills necessary to prepare for and respond to incidents, issues, and crises that can threaten an organization’s valuable reputation. Comments: This change is specific to the online section -101 of Crisis Communications.