Public Media Campaigns

3 Credits · Level: Graduate

Governments and other institutions use persuasive campaigns to inform and influence behavior. In this course, students will learn about historic and current-day campaigns grounded in persuasion, misinformation, disinformation, diplomacy, psychological operations, and public affairs. From discerning AI and "fake news" to identifying trusted resources and the fracturing of media, this course will prepare you to level up your understanding of the power of persuasion and provide value for your employer and the public relations field as it adapts to and drives change.