AI Lab: RE Turnaround Strategy

1.5 Credits · Level: Graduate

This course is a live-action real estate strategy lab. Students will lead the design and execution of growth strategies for an 8-story commercial office building in downtown Silver Spring, Maryland. From tenant marketing and revenue diversification to AI-powered outreach and workflow automation, students will work in teams to implement real initiatives that improve building performance. As a board member of an AI firm focused on sales and operations technology, the instructor will bring in subject-matter experts to introduce cutting-edge AI tools like Lovable, Cursor, and ChatGPT, giving students hands-on experience applying AI to real estate. The class culminates in a final pitch to ownership and industry leaders. Top students may be considered for potential internships or roles with the Seligman Group or its partner firms.