Strategic Sports Marketing

3 Credits · Level: Graduate, Undergraduate

This course analyzes domestic and global sports marketing through the lens of strategic planning, brand management, and organizational decision‐making. Students examine consumer engagement, branding, social responsibility, competitive environments, and sales channels using research, measurement, analytics, and management frameworks. Applied assignments emphasize go‐to‐market strategy, multimedia engagement, brand auditing, and market planning across traditional, digital, analytical, and mobile platforms. The course centers on contemporary industry structures that leverage sports to connect brands and consumers in measurable, revenue‐generating ways.