Sports Comm/Public Relations

3 Credits · Level: Graduate

This course examines various communications and public relations strategies and tactics while providing an overview of communications-related roles within sports. Among other topics, students are exposed to writing, media, pitching, crisis communications, athlete publicity, corporate communications, community initiatives, event promotion and social media. It imparts an understanding of the operation of sports communications and its intersection with media and internal and external stakeholders. The course outlines how communications professionals perform their jobs in various aspects of sports (e.g., collegiate, professional, league and agency) while promoting and protecting a brand. The goal of this course is to provide the students with a conceptual, strategic and technical understanding of the operation and business of sports communications at all levels of sports. Students will learn to analyze and apply the concepts and practices of sports communications through class lectures, discussions, projects, writing assignments and guest speakers.