Business Glbl Sporting Events

3 Credits · Level: Graduate, Undergraduate

Global Sports Entrepreneurship will provide students with an overview of the fastest growing new business areas in sports as well as examine growth opportunities and trends in this category. The goal of this course is to provide the students with a conceptual, strategic, and technical understanding of how to think and act entrepreneurially in the sports industry. We will focus on top-line processes for ideating a start-up and applying entrepreneurial methodologies within a larger organization. Through a combination of readings, case studies, guest speakers, discussion and hands-on participation, students will come away with an improved understanding of entrepreneurship and the foundation to apply it in a variety of professional contexts. Throughout the course, students will build out a start-up idea and develop a business plan. It can be an actual business they want to pursue, but that is not a requirement, as long as they approach their theoretical business as if they were going to start it. At the end of the course, students will pitch their entrepreneurial idea to the class.