Sports Business Analytics

3 Credits · Level: Graduate

This course explores how sports organizations use business analytics to drive smarter decisions and revenue growth. Students learn to turn raw data from ticketing, marketing, sponsorship, fan engagement, and peripheral revenue streams into actionable insight. We introduce core concepts in data management, statistical analysis, predictive modeling, and optimization through real sports business cases. Weekly memos, discussions, and a capstone sponsorship project challenge students to frame business questions, select appropriate analytical tools, interpret results, and translate findings into executive-ready recommendations. By the end of the course, students will understand both the language of analytics and the practical realities of applying data in front offices, agencies, and brands.