Sports EconGlobal Brand MGMT

3 Credits · Level: Graduate

This course examines the economic forces affecting the sports industry including demand, supply and pricing; monopolies and monopsonies; fiscal and monetary policies; labor markets; brand management practices; and international issues. The course relates economic theory and brand management concepts to real-world examples and current events. This course starts with a review of core economic concepts including opportunity costs, absolute and comparative advantage, supply and demand, and market structures. These core concepts are then applied to the unique environment of sports. The course analyzes the behavior related to sports, including maximizing profits, bilaterial monopolies, and competitive balance. Additional topics include public finance, not-for-profit sector and sports gambling. The final group project evaluates the real economic and social effects of emerging issues, like sports gambling, on a community.