The Business of Sports Media

3 Credits · Level: Graduate

This course is designed to introduce graduate students to the relationships and frameworks, practices and principles, laws and regulations, and background and trends associated with today’s global sports media industry. Students will examine the many facets of this essential segment of the sports industry through reading, analysis, project collaborations, case study reviews and interactive activities as well as hear from industry leaders and key influencers in the sports media environment. The purpose of the course is to provide students with a broad understanding and expansive overview of the business and organizational structures in media and their connections to leagues, teams, associations, governing bodies and other consequential stakeholders in sports. The course will focus on the practical application of concepts as they are today and project what they could be in the future. Students will increase their awareness of and clarity about an array of topics relating to sports and entertainment media. Class discussions on (and critical analysis of) current issues in sports media will constitute an integral portion of this class. Students will learn to recognize and assess the distinctive paths that meet at the intersection of sports and media.