Strat. for Mgng Dig. Products

3 Credits · Level: Graduate

This course takes a look at strategies for managing digital products and services. To be successful in the world of digital products and services, one must start with strategy. Effective corporate strategy demands an in-depth understanding of the various technologies that enable digital business. In this course, you will examine how a strategic approach to emerging trends—in telecommunications, search engines, security, portals, websites, user interface design, fintech, digital download features, mobile commerce, cloud computing, custom database design and pervasive computing—can impact competitive dynamics.