Sports Business Analytics

3 Credits · Level: Graduate

The use of data driven decision making for managers is an essential component of the future of the sports industry. During this course, students will examine the use of analytical techniques and quantitative methods in the areas of marketing, ticket sales, business operations. Skills such as critical thinking, mathematical modeling, statistical analysis, predictive analytics and optimization are crucial skills needed by sport managers. The course seeks to develop and refine these skills in the business application area of sport management.