Placemaking in Global Travel

3 Credits · Level: Graduate

This seminar explores the world's fastest growing industry: global travel and tourism. Utilizing global case studies, students gain exposure to the planning and management practices employed to balance global economics with local development outcomes. A critical question centers on the development of sustainable place-based tourism, which leverages distinct cultural, social, and historical attributes of a place, but which also is deliberate in assessing the collateral local impacts of the global tourism industry. The course surveys policies, markets, infrastructure, labor, training, product design and marketing in the cumulative effort to position unique places in the global marketplace. Performance based outcomes are evaluated with respect to economic, environmental and cultural sustainability, in support of the creation of a place-based hospitality framework.