Music Social Media

3 Credits · Level: Undergraduate

Social media platforms (TikTok, Instagram, YouTube, Twitter/X, and others) have become primary sites for discovering, circulating, and interacting with music. This course examines how platform affordances, algorithms, fan practices, creator labor, and industrial actors shape what music people hear, how they share it, and the cultural meanings that emerge around songs and artists. We'll combine social theory, platform studies, music industry perspectives, and hands-on analysis of viral music moments.