Data Science for Bus Decisions

1.5 Credits · Level: Graduate

Much of business used to be conducted behind closed doors with people making decisions based on feel and qualitative experience. These decision-making processes still occur, but the advent of new computing possibilities, larger quantities of granular data, and an ability to tie analysis to outcomes has allowed business leaders, from team leads to CEOs, to make more nuanced, rational, and data-informed decisions. This course will help students understand the techniques used in a data-informed business analysis to help leaders make smart business decisions. It will involve lecture and discussion of real-world problems as well as hands-on introduction to techniques and data types used to identify solutions. A significant amount of time will be spent on the process of data science to inform decision-making – the way to use data science concepts and approaches to answer outcome objectives.