Science of Crisis Comms

3 Credits · Level: Graduate

In this immersive course on modern crisis communications, we go beyond theory to master the real-time triage and data-informed decision-making required to preserve trust and protect reputations. Through case study analysis, high-stakes simulations, and evidence-based frameworks, students will learn to construct and control narratives when chaos strikes, counter misinformation before it spreads, and turn organizational threats into opportunities. Learn directly from practitioners in crisis response—senior government officials, corporate leaders, and communications strategists who have managed headline-making incidents. This course builds the instincts and expertise that define elite crisis communicators in an era when credibility can be lost in a TikTok and rebuilt through strategic precision.