The Business of Global Sports

3 Credits · Level: Undergraduate

The sports industry has become the second largest export product in the United States with over $700 billion in worldwide revenues. Coupled with its global economic significance, the excitement and competitiveness of the business are unmatched. The focus of this course is three-fold: (i) to provide students with a framework for understanding the unique dynamics, structure, delivery systems and business and marketing strategies that shape the sports industry; (ii) to examine how non-sports organizations leverage sports and entertainment properties to achieve separate and distinct business and marketing objectives; and (iii) to gain a practical appreciation for how different functional areas interact with sports and thus provide a foundational learning for how those functional areas may intact with other industries. Through understanding the unique elements of the sports industry, students will have an appreciation for the unique business dynamics of an industry that evokes so much passion, as well as have a point of reference for understanding the core structure of other industries.