Intro to Green Campaigns

1 Credit · Level: Undergraduate

This seven-week seminar course provides an introduction for how to apply principles of directed campaigning to win outcomes and goals that benefit the environment from governments and corporations. Students will hear directly from leading green campaigning and political practitioners at agencies, nonprofits and businesses and learn basic principles and how to leverage them on behalf of the environmental objectives of an NGO, movement, or business. Topics addressed will include public affairs and political change analysis, market research and the use of grassroots (and movement building) campaigns, the role of social media, celebrity and influencers, and corporate campaigning. Students will create a campaign plan (and conduct opinion research and analysis in support of this plan) on behalf of a real or theoretical “client” (either selected by the students or assigned by the professor).